Designing Blue Ocean Strategy at UD Rejeki

The property industry is an that has intense competition. competition creates oversupplied condition where there are more goods offered when compared to market demand. This causes players in the tend conduct price wars. also felt by UD Rejeki as one of industry. In order avoid this fierce competition, companies must present innovations. research uses Blue Ocean Strategy a tool design strategies so can saturation and wars, become sustainable company. study designed through Canvas, Value Innovation, Four Action Frameworks. method interviews from various sources have been selected using purposive sampling method. Interviews were conducted semi-structured manner documentation was transcripts, photos, voice recordings. Data validity reliability tested source triangulation.